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Chapter 3Optimize™
Phase 3 · Optimize™

Opinions lose. Experiments win. Optimize™ runs them for you.

Autonomous conversion improvement.

Knowing what to fix is only half the job — proving the fix works is the other half. Optimize™ generates variants with six specialist engines, tests them against your live traffic, and only calls a winner when the statistics agree.

What's inside

Inside Optimize™

Six optimization engines

Copy, layout, offer, SEO, speed and trust each propose targeted, scored variants.

Built-in experimentation

Traffic splitting, sample-size guidance and statistical significance — no third-party testing tool required.

Autopilot loop

Proposes, tests, promotes winners and retires losers on a schedule you control.

Pre-flight scoring

Every variant is risk- and confidence-scored before it is ever shown to a visitor.

Personalization endpoints

Serve the winning variant per segment through a lightweight public API.

Guardrails

Choose propose-only, or propose-and-ship inside your approval policy. Nothing escapes governance.

End-to-end walkthrough

The end-to-end walkthrough

  1. 1
    Pick a hypothesis

    Pull directly from the Discover™ action plan or a Monitor™ leakage cluster — both arrive pre-ranked.

  2. 2
    Generate variants

    The relevant engine writes several scored variants with the reasoning behind each one.

  3. 3
    Launch the experiment

    Traffic is split, exposure is logged, and the framework tells you how long the test needs to run.

  4. 4
    Wait for significance

    No peeking-driven false positives: a winner is only declared when the confidence threshold is met.

  5. 5
    Promote or retire

    Winners are promoted to 100% traffic; losers are archived with the learning attached.

  6. 6
    Let autopilot compound

    Enable the loop and Optimize™ keeps queuing the next-best hypothesis without being asked.

Outcomes

What you walk away with

6
Optimization engines

Copy, layout, offer, SEO, speed and trust — each specialised, not one generic prompt.

95%
Significance threshold

Winners are declared on statistics, not on the first good-looking day.

0
Extra testing tools

Experimentation is native — no separate A/B platform, no duplicate tags.

Built for

  • Growth teams tired of shipping untested opinions
  • Solo founders who can't staff a full CRO experimentation program
  • Agencies that need proof of lift in the monthly report
Optimize™ questions

Optimize™ questions

Do I need a separate A/B testing tool?
No. Traffic splitting, exposure logging and significance testing are built into Optimize™.
Can autopilot ship changes without me?
Only if you allow it. Autopilot defaults to propose-only, and any shipping still obeys your Deploy™ approval policy.
What if an experiment hurts conversion?
Losing variants are retired automatically, and anything already shipped can be rolled back in one click.

Next step

Turn the page on Optimize™

Explore Optimize™
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